Citizen journalism site Blottr launches 'The People's Olym-PICS'

Citizen journalism site Blottr has launched a channel to encourage people to upload and share their photographs and videos of the Olympics.

'The People's Olym-PICS went live yesterday and already includes photos of the opening ceremony rehearsal and preparations.

Blottr is offering to print the best photo from each contributor and turn it into a fridge magnet that it will give to those who submitted the pictures "free of charge as a keep sake and memory of the games".

Blottr is also planning to showcase reports of the games, including "profiles of participating athletes from the smaller, less prominent countries in the world", the outlet said in a release.

As well as encouraging people to upload via its website, Blottr is also hoping Olympics spectators and those with photos and footage to use its Android or iPhone app to provide content.

Blottr is by no means the only news outlet gathering user-generated content from the Olympics, with local, national and international news sites and agencies launching similar projects. Citizen media agency Citizenside, which pays contributors for any photos then used by media organisations, is also gathering and displaying photo submissions. Elsewhere the Washington Post is asking users of the video sharing app Socialcam to contribute videos.

• Is your news outlet doing something innovative for the Olympics? Leave a comment below or email us using this link.

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