iMotor is the third digital magazine launched by Dennis Publishing following the successful development of Monkey and more recently iGizmo.
iMotor will use the same page-turning technology and video platform when it launches on July 17.
Mat Watson, former news and features editor of Auto Express, has been appointed launch editor of iMotor.
"We're thrilled to be announcing this new launch, as it gives us the opportunity to take a hugely popular subject and give it a brand new platform," said Watson in a press release.
Dennis already publishes several motoring titles including Evo, Auto Express and Octane.
