The report found that executives spent 95 per cent of their online time reading business news, which executives claim helps keep them informed about issues related to their own businesses.
"Not only do these results confirm the internet's ability to reach nearly all senior executives, but they also reaffirm the importance of the internet as a business tool even at the highest levels of management," said Todd Larsen, president of consumer electronic publishing at the Dow Jones.
Further findings of the report showed executives were using the internet 12 per cent more than previous years both at work and home, and consequently spending less time using other news mediums.
More Wall Street Journal news from dotJournalism:
http://www.journalism.co.uk/news/story667.shtml
http://www.journalism.co.uk/news/story629.shtml
See also:
http://www.brandrepublic.com/digitalbulletin/news_story.cfm?articleID=212233&Origin=DB28052004
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