The SMS service provides subscribers with four celebrity news headlines every weekday and costs £1 per week.
For £3 per month, subscribers with WAP-enabled phones can use an enhanced Java service offering downloadable stories and photos. The Java service is available free of charge for a two-week trial.
"Consumers are becoming more demanding with regard to mobile content and accessibility, and we're ready to meet their needs," said Tree Elven, Hellomagazine.com website editor.
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