The celebrity and entertainment news site established a syndication deal with Yahoo! UK in the past year, and is working with Ask.com on a search tool.
The site also commissioned a reader survey that confirmed its young and affluent readership. Conducted by Continental Research, the survey found that the majority of site users are professional females with a disposable income of £33,000.
Three quarters of those surveyed had bought online in the past month and forty per cent said they visited hellomagazine every day.
hellomagazine.com recorded 2.6 million visits from nearly 967,000 unique users during its last audit in January 2006.
Finance reporter - property
