The site will use AdGent 007 to sell ad inventory aimed at international traffic, a press release said.
AdGent 007's services are also used by the Guardian, Independent and Johnston Press to monetise online audiences from outside the UK.
According to recent figures from Nielsen Online, as reported by Editor&Publisher, traffic to the Huffington Post rose to 6.7 million unique users for May.
"As one of the top online destinations for news and commentary, we attract millions of consumers from all over the world. Our partnership with AdGent 007 allows us to tap into a valuable and often overlooked international audience," said James Smith, chief revenue officer of The Huffington Post, in the release.
Earlier this week it launched a new local site for New York, following the addition of a Chicago news site.
Founder Ariana Huffington also confirmed plans for a Denver site.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Seán Wood, CEO of Positive News, on fighting news avoidance
- New app uses geolocation to help local publishers boost ad revenue
- Media Moments 2022 special with Peter Houston of Media Voices
- "Your reader's trust is something money cannot buy"
- Here's what new Guardian research tells us about commercial opportunities for podcasts
