Johnston Press signs up Brightcove to boost video content

UK newspaper group Johnston Press is to launch new video players across its network of 323 regional websites as part of a deal with technology firm Brightcove.

Under the arrangement with Brightcove, which already works with Telegraph.co.uk and the South China Morning Post, the publisher will be able to share video content more easily between titles and use clips submitted by readers.

New Brightcove-supported pages have been internally tested in beta by the publisher using the Scotsman's sports section.

According to a press release, the group has already made a seven-figure investment in video equipment and training staff across its titles in the last two years.

The partnership will also enable new advertising opportunities around video content on the sites, the release added.

Last month Johnston Press signed a deal with the Highways Agency to offer real-time traffic and travel information.

The publisher's aim is to find central sources of content that can be broken down and deployed at a local level, Mark Woodward, group editorial content manager, told Journalism.co.uk at the time.

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