What new skills do subs need and what existing traits are still relevant online? What can journalists include at the writing stage to make their work more web-friendly?
Search engine optimisation and rewriting for the web have been added to the traditional remit of fact checking and tightening copy.
To help better understand the future of subbing in the age of multimedia and multi-platform publishing, Journalism.co.uk has created an online subbing guide.
But this is not your usual pre-ordained style guide – you can help us share and shape the rules of subbing as it develops for the web by contributing to our wiki page.
Edit or add items on the page using this link or email john at journalism.co.uk with your recommendations. There's a handy guide to simple wiki syntax at this link too.
The guide is still a work in progress, but has been kickstarted by Fiona Cullinan. With your help this could become a really useful resource.
