July ABCes: Daily Mail online traffic rises again despite drops for other newspapers

MailOnline.co.uk was the only audited national newspaper website in the UK to receive a month-on-month increase in unique browser traffic for July, according to statistics released by the Audit Bureau of Circulations Electronic (ABCe).

The Daily Mail website hit another record in unique monthly browsers with 44,218,894 for July this year, a 2.55 per cent increase on the previous month and another increase year-on-year of 48.03 per cent.

The site also saw an increase in unique daily browsers rising to 2,494,916 on average, an increase of 0.38 per cent on June.

This is the sixth month in a row that Mail Online has topped the ABCe list for online browsers. The remaining audited UK national newspaper sites all saw a decrease in unique browsers for the month.

After receiving the highest daily average increases in browsers to its site in June, Telegraph.co.uk suffered the biggest drop in both daily and monthly traffic, of 8.59 per cent and 5.59 per cent respectively.

Results for the Times and the Sun websites were not reported, as requested by News International following the introduction of a paywall for the Times and Sunday Times sites in July.

The full figures for the four audited titles and Mirror Group's websites are listed below. The percentage in brackets indicates the month-on-month change compared with the June ABCe report:

Mail Online
Average daily unique browsers: 2,494,916 (+0.38 per cent)
Monthly unique browsers: 44,218,894 (+2.55 per cent)

Guardian.co.uk
Average daily unique browsers: 1,933,704 (-5.05 per cent)
Monthly unique browsers: 34,590,814 (-1.90 per cent)

Telegraph.co.uk
Average daily unique browsers: 1,623,290 (-8.59 per cent)
Monthly unique browsers: 31,753,462 (-5.59 per cent)

Mirror Group
Average daily unique browsers: 513,944 (-2.58 per cent)
Monthly unique browsers: 10,989,690 (-1.73 per cent)

Independent.co.uk
Average daily unique browsers: 471,917 (-4.15 per cent)
Monthly unique browsers: 10,320,996 (-2.56 per cent)

TheSun.co.uk
No data available

Times.co.uk
No data available

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).