Mashable strikes second newspaper syndication deal

Social media news website Mashable has expanded its reach with a new syndication deal with a second newspaper publisher.

In April the site entered its first print syndication deal with Metro International, which saw posts from Mashable appearing in print.

Now the site, which says it generates more than 15 million pageviews, has agreed a syndication arrangement with USA Today. Mashable features and how-to guides will be available in USA Today's print, online, mobile and iPad editions, according to an announcement from the title.

The first Mashable article appearing in USA Today was published on Wednesday and covered a new feature of Microsoft's mapping technology Bing that can calculate taxi fares between destinations.

Speaking to Journalism.co.uk in April, Mashable's manging editor Sharon Feder told Journalism.co.uk that Mashable's content is a relevant to print leaders as it is to those online: "In terms of reader demand, I don't think this [syndication to print partners] demonstrates a large scale change, I believe readers want a diversity of content, whether it's long form magazine journalism or quick, easily digestible blog posts. In this case, I feel Mashable's quick posts are a natural fit for busy commuters looking to consume valuable information in small bites."

Image courtesy of Steve Rhodes on Flickr

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