Metro

Metro will be published seven days a week for five weeks


Lebedev's freesheet and Associated Newspapers' morning commuter title have both stepped up operations in preparation for the Olympic Games.

The Metro, Associated Newspapers' free commuter-oriented news title, will be published seven days a week, while the Evening Standard has launched a redesigned website with new content sections.

According to a media release from the Daily Mail & General Trust, the Metro will produce weekend editions for five weeks during the Olympics and Paralympics.

An additional tablet edition will also be produced later in the day for the duration of the games. This edition will include coverage of the day's events, previews of evening events and features on key athletes.

Current users of the existing free Android and iPad tablet edition, which has been downloaded over 360,000 times and has 75,000 readers daily, will receive a notification to download the additional Olympic edition.

Readers will be able to access a live medals table and results page, news headlines and video content, as well as twitter feeds and blogs by Metro reporters at the games.

Kenny Campbell, editor of Metro, said in a statement: "Under sports editor, David Gurney, our team are gearing up to cover the euphoria of the games in true Metro style, with comprehensive at-event coverage and analysis. Our special weekend issues will include everything that Metro provides during weekdays which will also have a celebratory and souvenir feel."

Linda Grant, managing director of Metro, added: "We know that the urbanite audience are highly engaged with mobile technology and these innovations allow them to interact with us more frequently throughout the day and help them get the most out of their Olympic experience."

The London Evening Standard has revamped its website in time for the Olympics.

The new website includes a new "Going Out" section, featuring recommendations and daily tips.

Zach Leonard, managing director for digital at the Independent and London Evening Standard, said in a separate release: "The launch of the redesigned site demonstrates London Evening Standard's growth-driven digital strategy and is a natural extension of our status as London's paper. This digital evolution provides advertisers with the opportunity to target an increased, quality audience."

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