New magazine for men to deliver 'in-depth' content

A new magazine is to be launched for men over 50 years-old in May, with a focus on "in-depth articles" in print and "visually-rich" online content.

Calibre magazine, which will be available on the newsstand, will also offer a "members-only area" online for print subscribers.

The quarterly "luxury lifestyle magazine for mature men in the UK" will be launched on 1 May, associate editor Seth Havens told Journalism.co.uk, with content based around "six editorial pillars": technology, money, culture, lifestyle, food and drink, and travel.

Around 20 per cent of the online content will be taken from the magazine, he said, as well as "additional" articles. The site will also feature a "members-only area" for subscribers, including the "full archive" and a "curated online classifieds" directory, with "special discounts through the advertising department".

He added that in the future the site "may offer an online-only subscription, but we haven't made a definite decision on that".

The magazine's content is being produced with the support of an "extensive pool of independent freelancers", he said, as well as features written by experts in their respective fields.

In the printed magazine, the majority of content will cover four to eight pages, Havens told Journalism.co.uk, with a focus on "rich, deep, in-depth articles"

And online coverage will be made "visually-rich", he added, with the inclusion of "slideshows and additional content where available".

"It will be long-form content and it will be highly connected together with metadata tagging between the content," he said, "to make sure we get related content in front of the viewers and that there's something for them to get their teeth into".

He added that research showed that long-form content is something the magazine's target audience is currently "lacking".

And while the team is confident in the future of print, the magazine also points to research by Kantar which, Havens said, also shows the 50-plus audience "spend quite a lot of time online as well".

According to the magazine's media pack, the findings of this research includes that "the number of 50-plus adults using the internet on mobile devices is increasing by more than 50 per cent per year", for example.

Calibre will be available for £4.99 on the newsstands, or via a subscription for £39.95, or £29.95 as part of a promotion.

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