New traffic figures for regional media under ABCe multiplatform report

New web traffic figures for six regional newspaper publishers will be released today as part of the Audit Bureau of Circulations Electronic's (ABCe) first six-monthly multiplatform reports for the groups.

Data for 61 online properties and networks will feature in the bi-annual report, with more publishers expected to sign up, a release from the group said.

"These [figures] will be used to underpin the industry's portfolio audience project to develop the first multimedia audience measurement currency this year," said Lynne Anderson, director of the Newspaper Society, in the release.

"The regional press is now firmly established as a multimedia communications business delivering local news and information to more people than ever (…) ABC's new multi-platform report helps to demonstrate that."

Full figures for average daily and average monthly unique users for the publishers who signed up to the multiplatform audit, which include Johnston Press and Newsquest, are below:

GMG Regionals
Average daily unique users: 95,282
Average monthly unique users: 1,934,711

Iliffe Digital
Average daily unique users: 24,602
Average monthly unique users: 390,201

Johnston Press
Average daily unique users: 352,080
Average monthly unique users: 6,136,474

Newsquest
Average daily unique users: 253,289
Average monthly unique users: 4,719,906

Northcliffe Media
Average daily unique users: 193,940
Average monthly unique users: 2,864,712

Trinity Mirror Regional
Average daily unique users: 260,349
Average monthly unique users: 4,873,005