BlackBerry Guardian app

The Guardian's BlackBerry app

Credit: The Guardian
A number of news organisations and magazines have released new Blackberry apps to coincide with the launch of the new Blackberry 10.

Organisations including the Guardian, BBC, Independent, London Evening Standard, Wall Street Journal, Times of India, Cosmopolitan and Men's Health have all joined the revamped platform, among 70,000 other apps.

The New York Times is also included in the list, although this is more of a return than a new addition since it suspended its app on the previous Blackberry platform in July last year.

At the time, New York Times spokeswoman Eileen Murphy told Reuters that the newspaper had seen a decline in the number of users of its Blackberry app and that is why it suspended its service.

The Guardian's BlackBerry app is its first and is free to download. According to a post by the Guardian the app will also enable users in the US to switch to the Guardian's US edition.

For other news outlets this is not the first time they have launched BlackBerry apps, but head of digital for the Independent, i and the Evening Standard Zach Leonard, for example, said the news outlet is "very enthused" about the latest development.

"From the figures of our app platforms the [BlackBerry] figures had really dwindled over the last two years so I'm really excited about it potentially lifting back up to be a real contender again."

In particular Leonard said that "the integration of social media is very elegant within the BlackBerry 10", which he added "can only serve to carry on with the social referrals and social referring in the long term".

"The Evening Standard has relaunched the going out section so it's all about what's hot, what to see or eat or drink in London and that's particularly perfect for social sharing. So it's a whole domain that I want to exploit with BlackBerry 10 and our other smartphone activities."

He added that while the titles have been "active app suppliers to the BlackBerry channel for the last two and a half years", there was a shift in the approach for the latest app with the opportunity "to work directly with BlackBerry" during development.

As a result a number of the apps, including the Independent, Evening Standard and the Guardian for example, all have BlackBerry-specific functions in their new apps, such as using BlackBerry Messenger for sharing or the new "Peek" and Flow" features, to give their users a different experience when using the app.

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