The Brains Trust is building a steady following of satire fans, with around 2,000 unique users each day and 2,000 subscribers to its fortnightly email newsletter.
The site has been running for more than two years, making it 'probably' the longest running satire site in the UK.
Its mission statement is simple: "We aim to provide, minister, undermine and tease the corrupt, the powerful, the smug and anyone who gets up our noses.
"We are also cowards who hide behind pseudonymns, but some of us work in high political places - which gives us a little extra inside knowledge - and we don't want to get fired just yet."
Site creator Tom Salinsky is a web designer by day, and also runs a successful improvisation comedy group. He established the site with a friend from University who now works in local government.
"Other contributors are selected from people who send in material. We get a lot of rubbish, but we like to encourage the good stuff," he told dotJournalism.
A disclaimer on the site states that content "is not defamatory, because it's not true". Mr Salinsky said that one member of the Brains Trust team has had legal training, and as a result they have backed away from several stories.
In the latest edition, the site proclaims 'BBC to replace Tories as Official Opposition'. The spoof story features an 'interview' between the UK Prime Minister and John Humphrys of BBC Radio 4's Today news programme.
"During the interview, Mr Humphrys refused to let the Prime Minister speak and read out 15 pages of allegations from unnamed top-level sources which 'conclusively proved' that Mr Blair was 'a congenital liar, a negligent father, a poorly endowed lover according to his wife and many mistresses, never washed his hands after using the toilet and had cheated in all of his law school exams'," the story says.
"Moreover, it was put to him that his real name was not Anthony, but in fact, 'Millicent'."
See: http://www.thebrainstrust.co.uk
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