The NME Spotify app
The app, which can be found within Spotify, allows users to read interviews with the title's "favourite new bands" without leaving the music platform. It also includes recommendations by way of an "NME recommends" stamp.
Announcing the innovation in a blog post, the NME said the Spotify app "enables users to read interviews with our favourite new bands, check out the best new albums/tracks with the 'NME recommends' stamp of approval, and stream our curated playlists - all without leaving Spotify".
Luke Lewis, editor of NME.com told Journalism.co.uk the use of Spotify by the title is nothing new. "We've been creating Spotify playlists for years as a way of adding value to our editorial features and building our community.
"It's a great way of involving our users – they can suggest tracks, and then debate which ones have been included. So it made sense to take our Spotify integration a stage further, and build an app.
"It's not just about playlists, though – the NME app enables users to read entire features on new bands. So you can have the one-click, instant music experience if that's what you want, but there's a mag-like, lean-back element to it too."
According to the blog post, the launch of the NME Spotify app coincides with a new look for nme.com/newmusic.
"The section has been redesigned to make it easier than ever for users to discover the best new artists every day," the post states.
For more on how NME engages with its communities on other platforms listen to Luke Lewis in this Journalism.co.uk podcast.
Lewis is also speaking at digital journalism conference news:rewired – full stream ahead, which takes place next Friday (13 July). More details and ticket information is here.