The financial and global news site will also be promoted by the first ever transitional adverts to appear on the London Stock Exchange website. This type of ad is designed to grab the viewer's attention as they click between pages.
The 'news from the source' campaign is part of Reuters' plans to expand its online consumer-focused business. reuters.co.uk already attracts more than two million users every month.
More news from dotJournalism:
Reuters launches IFA tool
Q&A - Alisa Bowen, head of Reuters.co.uk
Reuters launches content tracker
Reuters reigns in free content
Related articles
- Johnston Press: digital boost amid overall ad revenue decline
- Trinity Mirror Sunday titles report circulation boost
- ITV breaches Ofcom product rules with coverage of river service
- Local ad network Addiply secures investment to take business 'to next stage'
- Johnston Press sees ad revenue decline in wake of government cuts
Finance reporter - property
