The online and outdoor campaign will feature streaming video news on a range of online display ads including skyscrapers, overlays and banner formats linking to reuters.co.uk.
Reuters supplies news for 35,000 media organisations worldwide and provides information for 330,000 financial market professionals.
"This campaign is about much more than just a brand image," said Tim Faircliff, general manager of Reuters digital media UK.
"It allows us to show compelling images of stories as they happen, bringing people a step closer to the news."
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