Magazines

Circulation data for the second half of 2011 was published today by ABC

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Women's lifestyle and celebrity gossip magazines were among the titles suffering the heaviest circulation declines in the second half of 2011, according to Audit Bureau of Circulations figures released today.

The women's weekly sector fell by 9.6 per cent year on year, and double-digit percentage drops were reported at many of the big titles.

Now magazine's average circulation fell 22.5 per cent year on year to 262,275. More magazine declined by 19 per cent to 152,571 in the same period and Woman's Own was down 17.6 per cent to 240,347.

There were also significant circulation declines at Pick Me Up (down 15.3 per cent), Love It (17.5 per cent) and Reveal (14.2 per cent).

In the celebrity gossip sector, Richard Desmond's OK! magazine was down 13.9 per cent year on year at 388,472. Another gossip title, Star, fell 16.4 per cent to 359,583. Heat was down 12.1 per cent in the same period to 325,370.

TV Choice remained the best-selling consumer magazine, with an average circulation of 1,304,382 in the second half of 2011 - all actively purchased - down 4.3 per cent year on year. Rival What's on TV was a close second, on 1,253,697 - down 0.3 per cent on the same period in 2010.

One of the biggest circulation rises in the second half of 2011 was for Slimming World magazine, which recorded a 19.7 per cent increase to 402,399.

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