Social reader app Zite launches on Windows Phone 7

Zite, the "personalised magazine" that aggregates and pushes out content based on a user's social networks and feeds, is now available as an app for Windows Phone 7.

Zite launched nearly 18 months ago for iPad, following with the release of an iPhone app in December, and then launched for Android in March.

In August 2011 it was bought by CNN with the broadcaster paying $20 million for the firm, according to AllThingsD.

An announcement on the Zite blog states that "moving to another platform is just another step in Zite's promise to bring personalised news to users on all mobile platforms".

The app has been optimised for Windows, according to the announcement post. "Though the Windows Phone 7 version of Zite is still based on the powerful Zite discovery engine, the interface takes advantage of Metro design principles and is optimised specifically for the Windows device."

• Find out more about Zite and how its "discovery engine" works by reading Journalism.co.uk's interview with Zite chief executive Mark Johnson.

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