It's not big and not clever. And certainly not new.

I confess - we used it too. But this headline has become a sprawling monster and must be stopped.

Quick Google search reveals:
'New kid on the blog' - 8,510 results
'New kids on the blog' - 128,000 results

That includes the Observer, Washington Post and the Scotsman.

The BBC escapes unscathed...

More news from dotJournalism:
New kid on the blog
Clichés tracked on Google

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