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Online Journalism News
AP goes viral
The Associated Press has forged a deal with viral syndication network Voxant to make a selection of its news video, articles and photos available through TheNewsRoom.
Voxant allows blogs and websites to use news content for free and also provides a new revenue stream for content providers and distributors through the embedded adverts.
"The long tail of the web has become a cliche, but Voxant really does offer a convenient way to reach the millions of people who are only interested in a fraction of AP's content," said Jane Seagrave, vice president and director of AP Digital.
"Voxant provides a vehicle for AP to allow non-traditional customers to post individual stories, photos and video clips while maintaining control over its intellectual property."
Voxant allows blogs and websites to use news content for free and also provides a new revenue stream for content providers and distributors through the embedded adverts.
"The long tail of the web has become a cliche, but Voxant really does offer a convenient way to reach the millions of people who are only interested in a fraction of AP's content," said Jane Seagrave, vice president and director of AP Digital.
"Voxant provides a vehicle for AP to allow non-traditional customers to post individual stories, photos and video clips while maintaining control over its intellectual property."
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