Research presentation by from the yet-to-be-released US Arbitron/Edison Internet and Multimedia Study 2007 stated that only 13 per cent of people surveyed for the 2007 report said they had ever listened to a podcast.
The previous years report put the number at 11 per cent.
The 2007 report also found that only one per cent more had watched podcasts than in the previous year - 11 per cent up from 10 per cent in 2006.
Maybe Independent editor Simon Kelner was right when he scoffed, in Monday's Media Guardian, that 'No-one listens to podcasts'. Ricky Gervais might disagree, though.
Full story and source on the podcast figures at Dow Jones Market Watch.
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