The standalone subscription site, Media & Marketing Online, will target the media, marketing, advertising and PR sectors. Written by Wall Street Journal and Dow Jones Newswire journalists, it will provide 24-hour coverage.
The new site will carry features only available to WSJ Online subscribers, including a column on the TV industry and a daily news analysis piece. However, news stories will be taken from the US, European and Asian editions of the paper.
Todd Larsen, president of Dow Jones Consumer Electronic Publishing, said: "Genuinely informed coverage of these industries requires a global perspective, and that's what we will provide with stories from The Wall Street Journal's US, European and Asian editions, as well as the worldwide bureaus of Dow Jones Newswires."
Subscribers to the media and marketing edition will get the full contents of the Wall Street Journal Online. Its subscription charge will be the same as the WSJ Online's $79 (£50.40) annual charge.
Existing WSJ Online subscribers will automatically get access to the new service when it launches.
Source: http://www.brandrepublic.com/digitalbulletin/news_story.cfm?articleID=177050&Origin=DB11042003
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