Online advertising revenue continued to grow healthily in 2002, according to figures published by The Interactive Advertising Bureau (IAB).

In the US, web advertising revenue totalled $1.5 billion in the final quarter of 2002.

In headline figures released in April, the IAB revealed that online advertising expenditure increased from £165.7m in 2001 to £196.7m in 2002 - an increase of 19 per cent. Online advertising represented only 1.7 per cent of advertising expenditure in 2002 overall, though this had also increased from 1.1 per cent in 2001.

Online advertising now accounts for a larger market share than cinema advertising, and could start to overtake radio's 4 per cent share in the next few years.

The Online Publishers Association also announced the results of a revenue survey among 24 member companies. The publishers - including media heavyweights MSNBC.com, New York Times Digital and USATODAY.com - recorded an average advertising revenue increase of more than 40 per cent in the first quarter of 2002.

The IAB provides research and promotes initiatives to encourage web-generated revenue for the media industry. It represents more than 100 major corporations - including AOL, Yahoo and MSN - responsible for more than 75 per cent of all online advertising in the US.

The full IAB report will be published next week.

Sources:
http://www.onlinepublishingnews.com/htm/n_20030512.968523.htm
http://www.iab.net
http://www.mediapost.com/dtls_dsp_news.cfm?newsId=206718

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).