Reuters.com is to limit the amount of financial news information it supplies online publishers, in an effort to drive more traffic back to its site.

Twenty online publishers of financial and markets news in the US will be affected, including Microsoft's MSN Money, Forbes.com, Yahoo! Finance, CBSMarketWatch.com and Lycos' Quote.com. Another 20 online publications outside the US will also be affected.

The move appears to be in response to increased competition from Bloomberg and Thomson and an attempt to increase advertising revenue on the online news agency's own site.

Reuters.com will no longer offer full feeds for direct online publication, although news organisations will still be able to use it as source material.

Instead, the agency will offer a free XML headline feed from its Company and Markets newswires, with links back to the stories on its own site.

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