New glossite armDiva was launched this week, providing news on fashion, books, travel and shopping for women aged 25 to 35.

The site has been created and funded solely by freelance journalist Joycellyn Akuffo, and is completely free to use.

"These days I think the Bridget Jones' of the world want it all, so this site encompasses most things that women of 25-35 are interested in," said Ms Akuffo.

"Hopefully in a year's time I'll be able to sit back and appreciate the outcome of all my hard work."

More news from dotJournalism:
Laura Hayes, editor of NewWoman.co.uk
Putting the gloss online
More on the web

See also:
armDiva: http://www.armdiva.com
Joycellyn Akuffo: http://www.joycellyn.com

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