Times Media has announced the launch of a mobile service for its online and print content.

The product, which will provide access to news content from The Times, The Sunday Times and Times Online, will be available from October 22nd.

Features of the mobile service will include breaking news and full business and sports coverage from the publications, in addition to arts and entertainment news.

The technology behind the product, which is provided by mobile media and technology company Buongiorno, is intended to give users 'a high quality and fast browsing experience' to replicate the internet 'as closely as possible.'

Zach Leonard, digital publishing director of Times Media, said the new mobile offering would give consumers access to content 'on the move quickly and easily' as well as provide advertisers with another platform to target audiences.

"It is yet another example of our strategy to deliver content in the most convenient way possible for our audiences," he added.

To promote its mobile offering Times Media has approached mobile companies RIM and Nokia, and operator O2.