S&UN is the process of hiring nine reporters to work solely online, as it revamps the websites of its local newspapers.
The Hamilton Advertiser became the first Trinity Mirror title to relaunch as part of the group's plan to more closely ally all 17 of its regional Scottish sites with their local newspapers.
The digital team will be charged with providing unique content for the web and developing stories from the print edition into multimedia packages.
The new staff will also oversee the websites as they seek to increase the user-generated content.
John Hutcheson, S&UN's online editor, told Journalism.co.uk that the group was aiming to let the reader 'take ownership of the community sections' of the sites by using only light moderation of material submitted to them.
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