The Wall Street Journal will relaunch its international editions next month in a redesigned, compact size with increased integration between the web and print versions.The October 17 relaunch will be supported by an extensive TV, print and online advertising campaign highlighting a new logo that combines the Wall Street Journal title with a WSJ.com watermark.
Subscribers in Europe and Asia will be offered new packages that combine print and web access. Online content will be plugged heavily in the print editions, including exclusive web articles and email news alerts.
Dr Mario Garcia, founder of information design company Garcia Media, led the redesign. The aim was to create greater synergy between the two formats by visually fusing the logos.
"In business, when alliances are created, usually one brand wins the brand battle and the other disappears. In this case, both brands co-exist and create the possibility of greater synergy," said Dr Garcia.
"It is a print and online brand fusion that celebrates the power of words and excellence in business journalism of a single newspaper, regardless of format, regardless of medium."
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