The refocused site is now specifically aimed at ABC1 women aged 20-35, with a high disposable income, and includes several new channels that mirror their lifestyles and interests.
Commercial director Sarah Fitzgerald said: "Our strategic focus on this key target audience includes the online development, though BEME, of two of our major brands, firstly Marie Claire, followed by Now."
The editorial team has also been restructured, with Eleni Kyriacou promoted from head of content to executive editor for the site.
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