For some time within the industry there has been an often lively debate about the impact of SEO (Search Engine Optimisation) on online news. Just recently the Los Angeles Times took on a new SEO chief, whose job it is to build newspaper headlines fit for the internet, by ensuring they're web-friendly and searchable.
The new role has been credited with contributing to a 65 per cent rise in traffic from search and a 41 per cent jump in traffic from Google compared to this time last year, according to a report by the Nieman Journalism Lab.
So does SEO's demand for keywords really take the art out of headline writing?
Journalism.co.uk's technology correspondent Sarah Marshall speaks to SEO consultant Malcolm Coles and Duane Forrester, senior product manager at Bing to find out more.
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