Audio may not be shared on social media in the same way as images or video, but many broadcasters are developing innovative social strategies to help them connect with listeners in new ways.
In this podcast, recorded at the Next Radio Conference in London, Ben Fawkes from SoundCloud shares his tips for creating viral audio, plus two major broadcasters share how they are using social media to engage audiences.
We speak to:
- Ben Fawkes, audio content manager, SoundCloud
- Charles Ubaghs, head of social media, Global Radio
- Anya Grundmann, director and executive director, NPR Music
You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.
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