With recent web traffic said to be close to 30 million unique visitors a month, National Public Radio, or NPR, is certainly broadcasting a lot more widely than to just traditional radio listeners.

This week's podcast drills into digital innovation at NPR – which first introduced its website back in 1995 – to find out what approaches are being taken to share audio, text and visual content on the website, social media and mobile today.

We hear from:
  • Melody Kramer, associate digital strategist, NPR, @mkramer
  • Brian Boyer, supervising senior editor, visual platforms, NPR, @brianboyer
  • Joel Sucherman, senior director of digital products, NPR, @JSucherman

Follow the social media team's activities on their Tumblr blog, and the visuals team on their on-site blog.

You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.

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