Pageviews have long been the marker by which newsrooms and publishers measure their performance, but the increasing complexity and diversity of the internet has introduced a range of new parameters.
From page views to social shares and audience engagement, how do you know when you're doing something right? And what metrics are useful in what situations?
We speak to:
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Mathew Horsman, director, Mediatique
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Tony Haile, chief executive, Chartbeat
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Stijn Debrouweres, analytics expert, previously of the Tow Center and the Guardian
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