Social media has become a vital platform for publishers to reach their audience, but the approach used at an international media organisation is not going to be the same as a niche magazine or a local newspaper.

As part of Local Newspaper Week, we speak to online editors at two of the UK's most popular local newspapers for their tips and advice for social media.

We speak to:
  • Maria Breslin, digital editor, the Liverpool Echo
  • Sean Bradbury, social media editor, the Liverpool Echo
  • Sarah Cohen, Going Out editor, the London Evening Standard

You can hear future Journalism.co.uk podcasts by subscribing to our podcast feed on iTunes.

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