There are already many examples within the news industry where the principles of gaming have been applied to online content, from immersive interactives to quick quizzes.
So what lessons can journalists learn from the gaming industry in terms of multi-platform products, engagement and user experience?
And what can one game in particular – the App Store smash Flappy Bird – teach news organisations about interacting with audiences on mobile?
In this week's podcast, a news outlet mobile editor and a game creator explain some surprising similarities between the gaming and news industries.
We speak to:
- David Ho, editor of mobile, tablets and emerging technology at the Wall Street Journal
- Marcus Bösch, founder of games studio the Good Evil
You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.