How to write the perfect press release

Thousands of press releases are sent out to journalists and editors every day, many of them badly written, unfocused and full of spelling and grammar mistakes. This course will show you how to make yours stand out from the crowd so that it ends up in the publication of your choice and not in the bin. You will learn how to write press releases that editors and journalists want to use, what they're looking for and how to sharpen up your writing skills. The course is aimed at PRs, marketing executives, copywriters and small business owners.

***Please note - we are currently scheduling the next run of this course. For more information please contact James Hollobone at james [at] journalism.co.uk***

Course tutor: Tina Walsh

Date: TBC
Time: 10.00-17.00
Venue: The Hubworking Centre
Number of places: 10
Cost: £200 (+£40 VAT).

This course will provide you with:

the tools for writing a good press release and how to avoid writing a bad one
which editors and journalists to target and how to target them
practical written exercises

Practical examples will include:

identifying news outlets
what’s newsworthy and what’s not
essential grammar
avoiding jargon
writing headlines
emailing press releases

About Tina Walsh

Tina Walsh Tina started out as a journalist on trade magazines almost 20 years ago and has been freelance since 2000. She writes for a number of high profile clients, including Time magazine, Daily Mail, The Times and Daily Express, as well as magazines such as Delicious, easyJet Traveller and Food and Travel. She is also an experienced sub-editor, having worked on a range of national newspapers and magazines. As well as journalism she writes commercial copy for corporate clients large and small, Barclays Bank, Welcome to Yorkshire and VisitBritain to name a few. She now concentrates mostly on travel and lifestyle features but is also an experienced news writer and has written on just about every subject under the sun, including industrial widgets, personal finance, electronics, business and marketing.

Testimonials

"Thanks very much for your hard work. It's exactly what I needed and I'm glad we've ended up with some very nice pieces."Zoe Ross, editor, Dorling Kindersley Eyewitness Guides

"We were looking for someone who could update our existing copy and give it a fresh tone and style. Tina did that and more - she was quick and accurate and got the job done, no fuss. I wouldn't hesitate to recommend her services."Duncan Scobie, communications manager, Marketing Leeds

"I was extremely impressed by Tina's copywriting services. She was quick to grasp the brief and gain a thorough understanding of our client's requirements, resulting in clear, concise, easy-to-read copy that truly reflects the nature of what we are aiming to promote." Suzanne Hudson, Head of Red Squirrel Media