Augmented Reality iPhone service for UK Sold House Price Data 2010

Augmented Reality developers AYR Communications have announced the release of their 'Sold House Price Data 2010' and FREE 'Average Sold Price Data 2010' Layar property information services for iPhone & Android mobiles.

The new iPhone & Android Layar services take property data searches to a new level, revolutionising the way homebuyers, sellers, estate agents and other property professionals can access sold price data. Using their mobile via a unique virtual reality application called Layar, actual sold price data results are delivered instantly on top of the real world as seen through the camera of the mobile phone.

Using a combination of the mobile phone’s camera, compass and GPS data the Layar app identifies the location and field of view, and overlays recent sold price data from the Land Registry based on the users' geographical coordinates.

With both services users can also switch to 'Google Map' view to access TakeMeThere directions or to 'List View' for even easier overview of multiple properties in the location and even direct access to Street View functionality. Filters can further be applied to base on a wider search radius up to 5km and include property types from Detached, Semi-Detached, Terraced or Flats.

According to AYR Communications, 'Our property data mapping services coupled with the latest in geo-located virtual reality technology provides a unique way for consumers to access Land Registry Data wherever they are. While similar services already provide a search facility on the web, mobile augmented reality applications can provide users with a more data immersive environment wherever they are.'

Claire Boonstra, Layar co-founder: we are very impressed by what AYR Communications has achieved. They were one of the first companies worldwide to grasp the opportunity to develop business through the new medium of Augmented Reality. Their UK 'Sold House Price Data 2010' layer is a unique concept and brings information, relevance and fun to people's context.

iPhone & Android mobile owners will need to download the free Layar browser from itunes app store and once installed users can explore this years sold house price data instantly.

The 'Average Sold Price Data 2010' Layar service is FREE and provides updated average sold price data for the post code sector which typically consists of 15 local sold properties.

Users can upgrade to the 'Sold House Price Data 2010' Layar service which provides updated information for individual residential sold prices throughout 2010 and is available via the in-app purchase facility.

Estate Agents can also benefit from this new medium by showcasing to prospective clients the latest property coming to market with a branded augmented reality portfolio with instant information request facility all linked to local sold house price data.

With the recent announcement that Layar browser will be pre-installed on millions of phones by the end pf the year, AYR Communications are uniquely placed to become the mobile market leader in property related augmented realty apps.

Notes to editors

Sold House Price Data 2010 layer has been created by a team of Web/iPhone/Android application developers for the property industry and are based in the UK.

The application is requires the user to download the free Layar augmented reality browser from the Apple AppStore at
http://itunes.apple.com/us/app/layar-reality-browser/id334404207.

AYR Communications have developed other FREE augmented reality layers including, UK Hospital Finder, Christian Church Finder, UK Post Box Finder, Discount Hotel Finder UK and Discount Hotel Finder - Spain all of which can be found on the Layar browser.

For further information email: ayrcomms@gmail.com