Average hen spend exceeds £130 per head!

The average hen party costs partygoers £138 per head, according to research.

Hen party accessories retailer, Girly Night Out, has teamed up with hen weekends specialist, GoHen to create an infographic highlighting key statistics about hen party bookings in the UK.

The data is the result of profiling 38,390 GoHen customers over a one year period and its findings go beyond the budgets.

The research also found that the UK’s most popular hen destination is Manchester, with 4.22% of hens choosing this city for the UK break. This was followed closely by Bristol (4.16%).

Of the hen groups opting to party abroad, Barcelona is a popular choice, accounting for 48% of GoHen’s overseas bookings. Prague followed at 17%.

Girly Night Out partner, Lynzie Wood, isn’t surprised at the average spend figure, commenting:

"A hen party is a once in a lifetime thing for the bride-to-be and her friends obviously want to make it as memorable as possible. If that means splashing out to do something special, I think most of us would be happy to do so if our financial circumstances allow it."

GoHen confirms that more hen parties are opting to celebrate abroad. Hen Event Director, Becky Morrison, comments:

"We’ve been organising pre-nuptial events for over 11 years and we’ve never seen such demand for groups wanting to go abroad, as well as being willing to pay slightly more to do so. Despite the recession our customers are still eager to make the most of their hen weekends, with destinations like Barcelona and Prague proving consistently popular. More people are opting to go abroad to celebrate, making the most of cheaper flights and better weather overseas, and as such keeping a firm handle on the organising process has never been so important. As well as that, I feel this rise in both overseas hen parties and groups spending more on celebrating is only set to continue."

You can view the resulting full size infographic illustrating the figures at http://www.girlynightout.co.uk/blog/20130411-Hen-Party-Statistics