Bollywood goes digital in Europe

Hungama Mobile & Wireless Expertise bring Bollywood to Europe

Exclusive partnership to represent Hungama and distribute Indian Entertainment Content.

6 September 2010, London: Hungama Mobile, India’s largest mobile and digital entertainment company today announced that it will be making its vast digital catalogue of Bollywood and Indian entertainment content available in Europe, through its partnership with Wireless Expertise Ltd.

Hungama Mobile owns exclusive worldwide rights for digital distribution for music, videos and films representing over 300 leading music labels and film production studios, comprising 75 per cent of the Indian Entertainment market. Wireless Expertise is a leading digital content distribution consulting firm focused on helping content publishers to distribute its digital content and applications via partnerships with Europe’s leading mobile operators, music portals, app stores and media owners.

Albert Almeida, chief operating officer, Hungama Mobile commented on the partnership with Wireless Expertise saying “The demand for Bollywood and South Asian entertainment content in the UK is well established with at least four Indian films releasing every month in theatres. The popularity of Indian films is also increasing beyond the South Asian audiences in European countries such as France, Germany and The Netherlands now that the films are dubbed in local languages."

He further added, "The European market has been historically under serviced as consumers do not always have access to legal sources of Bollywood content. Through our partnership with Wireless Expertise we hope to build our distribution and work towards satiating the consumers’ demand for Indian entertainment, especially in the digital domain. This alliance will enable us to deliver our content through well established European music portals and mobile operator stores and set the momentum for many new initiatives for Bollywood fans in the European Market."

According to Anuj Khanna, CEO, Wireless Expertise, "The Indian entertainment industry has a global audience and produces more than 1000 films and generates annual revenues of over $2.5 billion. The majority of these revenues are generated in India but there is an increased appetite for digital entertainment in Europe, through legal channels, which needs to be satisfied."

“We are delighted to be working with Hungama Mobile to bring its entertainment content to Europe and grow the market. We look forward to jointly work with leading music stores and portals in making Bollywood content available to European consumers through both the WEB and Mobile channels.” Anuj Khanna concluded.

Notes to editors

You can download images & music video clips of Bollywood’s hottest stars which you can use along with this press release in print or on the web. (We request you to please quote Hungama Mobile as the source).

Images: http://www.box.net/shared/5p4cr30rkm

Videos: http://www.box.net/shared/cx8uk61ijq

About: Wireless Expertise

Wireless Expertise focuses on helping Brands and Mobile Operators develop mobile applications and value added services. Founded with the intention of bridging the market gap and speeding up the delivery of mobile services, Wireless Expertise offers international consultancy, service design and development solutions to help brands overcome barriers and reach out to customers via the mobile channel. Wireless Expertise is headquartered in the UK and provides consulting services to global clients. Our clients range from medium-sized mobile application service providers to global mobile operators, digital entertainment brands and media owners. Wireless Expertise has experience of helping digital content publishers in launching their services across Asia, Africa, Europe, Latin America and India. For more information visit www.wirelessexpertise.com

Wireless Expertise Press Contacts

Sarah Bedwell

Mustard PR

Email: sarah@mustardpr.com

Tel: +44 1628 502605

www.mustardpr.com

Hungama Press Contact

Ishita Mookherjee

E: ishita.mookherjee@hungama.com

T: +91 99300 69690

About: Hungama Mobile

Hungama Mobile, part of Hungama Digital Media Entertainment Pvt. Ltd., Hungama Mobile is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 300 content creators across the world, Hungama has developed a digital distribution network across mobile, internet, cable VOD and IPTV networks. Hungama Mobile works with leading Telecom companies, Online Publishers, Cable VOD providers as also Music, Film, TV content partners across numerous markets. Hungama powers content to consumers in 42 countries, with more than 150 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 350 brands globally. The business has built its expertise in the following areas- Mobile & Digital Content, Marketing and Media. Hungama also runs numerous platforms for Telecom companies and is actively engaged in the Managed Services business with its partners across different markets. www.hungama.org