Clicking between the lines: Bloggers find it all ADs up

A new online advertising solution has been launched to allow those with blogs and websites to make money in a unique way.

Whilst pay-per-click advertising is now commonplace on the web, London-based media applications company, Ciao Media, have developed a new solution for those wanting to monetise their online creations.

The contextual system, developed especially for online advertisers and publishers, automatically reads the pages of websites and inserts clickable ads between the paragraphs of content – linking them to relevant commercial information.

It’s free to use, paying the site owner each time someone clicks one of the Ciao Media adverts. It’s also simple to install, simply requiring insertion of a small HTML code into the existing website code.

The system has already been used with great results. "Our system is allowing website and blog owners to make cash from their sites, using a system that doesn’t disrupt their audiences experience" says Tim Bokker, Commercial Director at Ciao Media.

He continues: "The links are non-embedded, which means they don’t interfere with editorial integrity and navigation links. The ads are displayed between paragraphs where users are already focused – greatly increasing CTR."

Whilst the new system increases revenue it’s also set to improve the users advertising experience – eliminating embedded text adverts which many consider to be intrusive, and contain content that is not relevant to both the site’s content, and the audiences interests.

For more information, examples of the system, or to sign up: please visit Ciao Media online at: http://www.ciaomedia.com

–ENDS–

Notes for editors

Ciao Media is privately held and based in London, UK.
The company provides users with relevant and enjoyable online experiences through a diverse range of applications and services.
The main orientation of the company is online advertising with an emphasis on innovative non-intrusive ad formats with a greater impact. They pioneered in developing a new type of user initiated ads for web publishers that reads web pages, locate and applies clickable text ads between the paragraphs of websites content and link them to relevant commercial information

For further information please contact:
Tim Bokker - Ciao Media
Tel: 07528576426
Email: tim@ciaomedia.com