London Businesses are looking forward to the expected benefits the London 2012 Olympic Games bring to the city which has been crippled by the recession over the last four years.  EA Worldwide note upgraded transportation in London, the regeneration of the East End, new business opportunities, increased revenues from tourism and jobs are just some of the advantages London will see by hosting the biggest sporting event of this decade.

London based outsourced sales and marketing firm EA Worldwide highlight that along with the many benefits a sporting event like the Olympic Games brings to the city, there will also be many disruptions to consider. Businesses must prepare for the impact on their workforce. ‘The Olympic Games are a major international event and offer a huge opportunity for London to showcase itself to the world. The hype surrounding an event such as this is huge and it must be expected that a large amount of people will want to watch the Olympic events’ says Josh Cote, EA Worldwide’s managing director.

EA Worldwide claim it has emerged that very few UK businesses have taken into consideration and planned strategies for dealing with this issue. Regus, serviced offices, reported disruptions to their IT systems during the 2010 FIFA World Cup, the high number of tenants streaming games during work hours was not predicted and caused technical issues.  It is also likely the London 2012 Olympic Games will disrupt transportation in the city, making it difficult for many to travel to and from their place of work. ‘One thing we have had to plan for here at EA Worldwide during this period is our clients. It is all very well planning how we will manage our workforce over this period but we must also consider how our clients and suppliers will cope. It’s important we know if and when our contacts will be available over this time' adds Josh Cote of EA Worldwide.

The 2012 London Olympic Games will offer many benefits to the British economy and with only a few months left will quickly be upon us. With plans to use the excitement surrounding the games to boost morale at EA Worldwide, they also hope to see increased productivity and loyalty. EA Worldwide strongly suggest UK businesses use this time to make plans and put procedures in place to ensure their workforce are accommodated and disruptions to their businesses are limited.

EA Worldwide will be prepared to enjoy the many business development and growth opportunities the games will present.

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