La Dominion Acquisitions: Defining a brand is crucial for success

When business owners start developing a marketing strategy one of the first things should be to define the brand. Adina Stoleru, managing director at La Dominion Acquisitions, explains that clarity to the consumer increases customer retention and brand loyalty.

In order to create a marketing plan, it is crucial to have defined the business. Entrepreneur Adina Stoleru at La Dominion Acquisitions says: "No matter how good the marketing strategy is, if a company cannot determine what the brand they are selling stands for, consumers might be easily confused and step back from buying." Adina Stoleru therefore recommends taking some time to think about what the brand should represent and what kind of customers would be attracted to the product or service. "Businesses need to define their vision, their target audience and determine which marketing channels they are going to use", continues Adina Stoleru at La Dominion Acquisitions. Finally, it is important that the consumer receives a consistent brand experience, no matter where or how they come across a specific brand name.

About La Dominion Acquisitions: http://www.dominionacquisitions.co.uk

According to an article published on Entrepreneur.com, there are three key steps to help defining a brand in order to build a specific brand experience for customers. First of all, it is recommended to make a skills inventory. Adina Stoleru explains: "This means that entrepreneurs should look at their own skills and what they are good at." A unique set of skills can form the basis of the brand definition. Furthermore, it is crucial to think about customer needs. "Always try to put yourself in the customers’ shoes", says Adina Stoleru. "We buy things every day, but why and how do we select?" The brand definition should be based on the ability to fulfil consumer demands. The third key step in the article is the focus on what differentiates. "Customers have many options. If their brand experience was not satisfactory, they will go to buy somewhere else", warns Adina Stoleru, managing director of La Dominion Acquisitions. The goal is to be different and better than the competition.

La Dominion Acquisitions is an outsourced sales and marketing company. The London based firm helps its clients to raise brand awareness and to promote and sell their products or services. "When our clients outsource their sales and marketing to us, we need to know exactly what they want to represent", says managing director Adina Stoleru. This is to achieve a consistent brand experience, no matter if the consumer comes across with the brand through social media channels, online stores or directly with La Dominion Acquisition’s sales force. Defining and building a successful brand are crucial for business growth and will, as long as it is unique and clear to the consumer, increase customer retention and brand loyalty.