Live Marketing Direct say the future is merging sales and marketing into a unified role

Live Marketing Direct see the future of successfully increasing profit margins for many businesses will be merging their sales and marketing departments. As many business continually look of ways to cut costs as they emerge from the recent recession an emerging trend is aligning sales and marketing practices. Live Marketing Direct have heard of many business internal teams go head to head over this suggestion, the marketing department's argument is that they are the ones who come up with the creation, communication, and delivering of a brand, message, product or service.

To which the sales team replies, “you can have as much marketing and branding as you want but if there is nobody to pick up the phone, make the sales call, or close the deal, then you are just throwing money away”

It’s the classic chicken and the egg scenario. Live Marketing Direct managing director Tom Harris says "I can see both sides of the argument. I started in sales so I might be a little biased, however I can see that the future for many companies will be merging the two together, in a bid to create more effective campaigns that not only raise awareness but increase overall profit too."

Live Marketing Direct suggest as the market becomes more and more competitive teams need to be working together, not competing against each other. For both teams to work best together there needs to be a positive relationship between sales and marketing departments. The Marketers can give valuable insights to help the Sales force generate the best quality leads. In tern the Sales department can provide the Marketing department with direct feedback on what consumer think, and help them refine the message and improve the way that message is delivered to the consumer.

Managing director of Live Marketing Direct, Tom Harris says "This traditional cycle can be tenuous at the best of times. At the worst of times, failure to communicate can be fatal to the success of a new product launch or campaign developed. I believe the future will see these two coming together, a single and unified team coming up with the marketing and then following through with the sales."

Live Marketing Direct has a very strong philosophy, "if you are not doing it, then you cannot teach it, let alone be the decision maker". Tom Harris, Live Marketing Direct’s managing director says "it keeps people honest, imagine how successful marketers would be if they actually went out and heard what the average consumer thinks about them rather than predicting it in the board room. Or if the marketing strategy was planned by the sales team because they know exactly who's going to go for a particular product"

"This is what gives Live Marketing Direct and edge; we handle every aspect from conceptualisation, right through to sales internally with a single force. This allows for valuable insights at every level of a campaign to ensure we get the most for our clients."

Live Marketing Direct predict more corporations alongside small business will merge their sales and marketing teams to ensure profit margins are increased.

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http://www.livelimited.co.uk/

Live Marketing Direct is a sales and Marketing Company based in London.

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