MJ Experia Marketing: Face-to-face is the most powerful marketing tool

According to research, three quarters of respondents of a survey find internet advertising banners to be the most annoying marketing medium. Similar results have been found about the more traditional television advertisement: up to 72% of all viewers ignore, mute or change channels during the adverts (smallbusiness.co.uk). "Businesses pay a lot of money for TV advertising campaigns. In order for a brand to succeed it might be advisable to think about alternative, more effective advertising tools such as face-to-face marketing", says Matt Wassall, managing director at MJ Experia Marketing. Face-to-face marketing is not only cost effective, but increases trust with potential customers and creates further business opportunities. In fact, 85% of marketers surveyed agree that meeting potential buyers in person leads to a longer term relationship and 81% confirm that the average order value is over 15 times greater when reaching people face-to-face rather than through media channels (facetime.org.uk).

About MJ Experia Marketing: http://www.experiamarketing.co.uk

In the current business climate it is crucial to build close and long lasting relationships with customers and clients. Matt Wassall at MJ Experia Marketing explains that face-to-face marketing has the advantage to connect with potential buyers. "It is all about trust and providing a unique sales experience for consumers, something they won’t be able to find somewhere else", says Matt Wassall. A warm handshake for example, an engaging conversation or knowing the customer’s prospects on an individual level can help form stronger, more meaningful and more profitable business relationships (marketingprofs.com). Research confirms that 93% of marketers and business directors find that face-to-face marketing is the most persuasive media channel and 90% believe that customers are more likely to trust a company if they have met a representative in person rather than exclusively communicating via email or telephone (facetime.org.uk).

MJ Experia Marketing, an outsourced sales and marketing company based in Birmingham, is raising brand awareness on behalf of its clients on a face-to-face basis. "Our sales representatives talk to potential buyers, build rapport, listen to their needs and are happy to answer any questions. People want to be listened to and feel appreciated as a valued customer”, explains managing director Matt Wassall. “We have the advantage to receive information directly from the consumer and can pass it on to our clients who can then respond immediately to customer needs”, continues Matt Wassall. Face-to-face marketing remains a highly effective marketing tool to reach a brand’s target audience, even in the digital age. The direct marketing channel is not only increasing customer retention and brand loyalty but enhances the ROI and hence business growth.