The pressure for generating measurable results is rising for marketing agencies as 2 in 3 CMOs are feeling the pressure from the board to prove the value of marketing. Managing director Matt Wassall at MJ Experia Marketing remains unaffected by the pressure and offers a word of advice for marketing agencies, "Marketers who think that proving the rate of return on their campaign generates is unimportant are deluded." MD Matt Wassall at MJ Experia Marketing confirms the firm offer a paid-on-performance service and adds, "The purpose of marketing is to promote and sell a product, if you are unable to prove what sort of impact your marketing has on your client’s bottom line you’re in trouble."
About MJ Experia Marketing: http://www.experiamarketing.co.uk
Matt Wassall’s response is a reaction to a recent study conducted by the Duke University’s Faque School of Business which reports “8 in 10 marketers proving ROI (return on investment) is only going to get more important.” Published by Marketing Charts, the study reveals that 77% of marketers surveyed said they were “extremely or very concerned” about proving the effectiveness of their campaigns and 75% respect the need of demonstrating marketing’s ROI for their clients.
The report claims that marketer’s main problem is calculating ROI, with less than half of the people asked revealing that proving ROI to management is easy. However, MJ Experia Marketing are a marketing agency exempt from this issue and have voiced their concerns how this shouldn't be the case. The Birmingham-based firm offer a paid-on-performance business model to their clients, which provides a guaranteed ROI. Specialising in event marketing, MJ Experia Marketing offers an accountable, personalised and tangible service that allows them to track the success rate of their client’s campaigns. For a medium-sized brand, MJ Experia Marketing generate on average 16,982 new customers per annum and are paid solely on the results.
MJ Experia Marketing are confident in their ability to generate measurable results that will improve profit margins customer acquisition and brand awareness for their clients. The outsourced sales and event marketing firm expect other marketing agencies to follow suit, as proving ROI should not be a problem.
Read the full article here: http://www.marketingcharts.com/wp/traditional/8-in-10-marketers-proving-roi-is-only-going-to-get-more-important-36916/
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- Contact Name:
- Matt Wassall
- Managing Director
- MJ Experia Marketing
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