Do Your Customers Need a Responsive Website? charts how people browse, shop and read on the internet at different times during the day.
Chris Green, technical director at every1, which designed the infographic, says: "Our intention is to help businesses make informed decisions about RWD so we've kept it clean and informative.
"The imagery moves through key times of day to show how people access the internet under different circumstances. This should help make it clear to businesses whether they need RWD or if they'll be better with a static website.
"It all boils down to this rule: do your customers need one? The best decision is very much driven by user behaviour."
The attractive infographics includes facts and trend information, plus a list of sources for further reading for those who want to investigate further. While RWD is the epitome of modern website development, the sharp-eyed will notice that an old-school technique – the animated GIF – has been revamped to help tell the story.
The creative marketing agency, which is based in the North West, has designed responsive websites for a range of clients in different industry sectors, from technology to personal finance and healthcare.
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