Holidaymakers planning a summer break could save nearly £70 on a week’s car hire if they book now, according to average booking prices from 

January is the busiest month for summer holiday bookings with travellers making the most of a range of sales and discounts from holiday providers and airlines. The cost of car hire however can be up to £10 a day less if booked in January, before taking into account any January sales and special offers.

Car hire comparison site has revealed how much its customers saved last summer depending on how far in advance they booked. The figures are based on a one week rental in Portugal starting on 24th August 2013, over the busy bank holiday period. 

Booking figures showed a week’s car hire, booked six months in advance, cost £96 or £13.70 per day. This delivered savings of more than 40% compared to booking one week before, which cost £166 or £23.75 a day for the same trip.   


Bookings made between these time periods also followed the same trend. Booking three months in advance cost £124 (£17.70 per day), this figure rose slightly to £124.70 if booked one month in advance, while leaving it two weeks before pick-up cost £131.70 (£18.80 per day).  

Gareth Robinson, Managing Director of said: “We see the same pattern every year showing the substantial savings people can make. The savings are considerable so it is worth booking car hire as early as possible.” 

The site estimates that the price will increase at a similar rate to last year as the summer holidays draw nearer, so travellers can still save up to 40% on their car hire if they book now.


About is one of the UK’s leading car hire comparison website, and celebrated its 5th birthday as a comparator in February 2012. Last year, the company achieved record sales, despite the challenging economic climate. Searching up to 50 different car hire suppliers, including Alamo, Avis, Budget, Hertz, Holiday Autos and Sixt, provides an impartial comparison of the best prices available in over 15,000 locations worldwide.

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