One in five men (19 per cent) left buying their loved one’s Valentine’s Day gift until they were on the way home from work on the day itself last year, according to research from myByBox*. Worse still, one in twenty men (five per cent) bought their loved one’s gift on the way to their Valentine’s Day date itself.

In a final nail in the coffin for romanticism, one in ten men (11 per cent) admit they bought their loved one’s Valentine’s gift from a petrol station last year. Things don’t look set to improve hugely this year, as more than one in ten of us (12 per cent) will not be bothering to buy a Valentine’s Day gift for our partner at all.

Underwear remains a popular choice of gift – among men. One in six (16 per cent) said they will be buying their loved one underwear for Valentine’s Day. However, nine out of ten women (89 per cent) said that they would not trust their partner to get that purchase right.

Stuart Miller, CEO of the ByBox Group, said: "The politics around gifting can make Valentine’s Day a tricky time for the best of us, so it’s interesting to see that so many of us are making life even more difficult for ourselves by leaving things to the last minute. The arrival of locker solutions means that it’s possible to plan ahead and still collect gifts on the day, without the risk of spoiling the big surprise."

Editors Note:

*Research was carried out by One Poll with 1,000 people between 23rd and 29th January 2013

About ByBox

ByBox provides delivery services that help customers to receive their packages and online orders without putting their lives on hold. Founded in 2000, it started a distribution revolution in the field services sector by delivering parts and tools overnight for engineers to pick up in the morning from its network of lockers. Its success is down to the new technology it’s created which runs through the process, from delivery planning through to locker design. Having grown the locker network to over 400 locations nationwide, ByBox now also operates in the consumer market, providing package delivery locations (shopping centres, supermarkets, train stations and retail parks) for when receiving at a home address is inconvenient or impossible. In 2012 it invested millions of pounds in expanding this network.

Now a £57 million company, in its twelve years it has received numerous accolades, including listings as a Sunday Times International Track 100, Sunday Times Tech Track 100 and Deloitte Fast50 business, thanks to its focus on perfecting the logistics technology involved in nationwide delivery. ByBox is perfectly positioned to take advantage of the growth in online shopping and the high expectations of the modern consumer, further reflected by its status as the Best e-Retailer Delivery Service at the eCommerce Excellence Awards 2012.

For more information contact the ByBox team at Eulogy! at: 020 3077 2000 or bybox@eulogy.co.uk

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Rik Salmon
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Eulogy!
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